Digital Marketing Specialist - German Speaking

Overview
Manpower is seeking to recruit a Digital Marketing Specialist to join our client's team.

Responsibilities:

• Plan, execute, and monitor multi-channel digital campaigns across Google Ads, social media, email, and display advertising.
• Maintain and update the company website using CMS tools (e.g., WordPress).
• Manage and optimize SEO/SEM strategies to increase search visibility and web traffic.
• Write and brief SEO-optimized content, including news articles and blog posts.
• Research and identify relevant keywords and search terms, and optimize on-page elements (meta tags, headers, alt texts) for SEO.
• Monitor and analyze SEO/SEA performance, providing data-driven recommendations.
• Develop strategies to acquire high-quality backlinks and improve domain authority.
• Enhance site structure, page speed, and mobile performance for better user experience and rankings.
• Co-manage Google Ads campaigns, track performance, and report using tools such as Google Analytics and Google Search Console.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Support lead generation and nurturing through marketing automation and CRM platforms.

Requirements:

• Excellent command of English and German, both written and spoken.
• Bachelors degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years experience in digital marketing or a similar role.
• Strong knowledge of SEO/SEA, with practical experience using Google Analytics, Google Ads, Bing Ads, and Google Search Console.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva) and CMS platforms, ideally WordPress.
• Familiarity with email marketing and automation tools such as Mailchimp, HubSpot, or Salesforce.
• Strong analytical and reporting abilities.
• Excellent communication skills with high attention to detail.
• Creative mindset, able to work independently and collaboratively.

Job Info:

• Type of Contract: Indefinite
• Salary: Depending on experience
• Work Setting: Hybrid
• Working Days: Monday to Friday
• Working Hours: 8:30 - 17:00 (flexible)
• Candidate location: Willing to relocate to Germany

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