FMCG Marketing Executive
On Behalf of our Client, Manpower is seeking to recruit a Marketing Executive.
Overall Purpose
- To be creative and passionate about the top renowned brands that you work with.
- To participate in the company's marketing activities of different brands and in the campaign strategies together with the Marketing team.
Key Duties & Responsibilities
- Implementation of marketing plans of different brands - to ensure that KPIs are being met together with the Marketing Manager.
- Content creation, content script and content execution to execute digital adverts and manage the company's digital platforms, such as websites and other social media networks.
- Social Influencers and Instagram Accounts to handle the management of the Instagram accounts together with the management of social influencers.
- Google Ads to run any Google and PPC adverts for certain campaigns. One of the main goals would be to increase traffic to the companys online shops.
- Brand photoshoots and videos - to coordinate brand photoshoots and videos for campaigns together with the Marketing Manager.
- Events - to be involved in the companys Marketing events.
- E-mail Marketing to coordinate e-mail marketing related to different brands.
- Management of databases - to be in charge of Brand databases and ensure that all these are kept up to date.
- Budgets responsible for the budgeting related to different brands and ensure that campaigns run within the allocated budgets.
- Research - to conduct research related to local and international brands.
- To examine customer insights, consumer trends, market data and marketing best practices.
- Marketing drive to be responsible for the organisation of Marketing files both physical and electronic.
- To perform any other duties that may be required within this role.
Key Skills & Requirements
Personal Specifications
(Education, qualifications and special training)
3 to 5 years experience working in a Marketing Department and hold a related Bachelors degree;
Work-based competencies
- Creative and passionate about marketing.
- Experience in SEO, PPC, E-mail marketing and Analytics.
Knowledge
- A good understanding of the FMCG (Fast moving consumer goods) industry.
- A sound understanding of the products and services offered by the company.
Skills
- Motivated in reaching Company's sales targets in relation to marketing.
- Excellent communication skills, both verbal and written.
- A flair for photography.
- Ability to manage stress in a positive manner.
- Creative and innovative, sociable, and outward looking with a keen sense of teamwork.
- Handles work well when under pressure and very well organised.
- Able to work on own initiative, as well as part of a team.
- Responsible, reliable, and trustworthy.
Abilities
- Possesses a strong charismatic and positive character.
- Assertive but diplomatic.
- Energetic and enthusiastic, a good problem solver and able to work hard to reach objectives.
- Flexible and willing to work overtime when necessary.