Media Buyer Specialist

Overview
Manpower is seeking to recruit a Media Buying Specialist to join our client's team.

Job Responsibilities:

Strategy & Planning

• Translate growth targets into channel plans across Display, Programmatic, Video, Native and Paid Social.
• Build test and learn roadmaps (formats, audiences, bidding, frequency, creatives, landers)

Programmatic Buying (DSPs)

• Operate DSPs (e.g., QuantCast, PixelBright, Xandr, Pubmatic DSP): campaign setup, pacing, bid strategies, audience layering, brand safety controls.
• Deploy 1P/2P/3P audiences, contextual, lookalikes; manage allow/deny lists, frequency, dayparting.
  
  

Private Deals & Direct Buys

• Source and negotiate PMP/PG deals with premium publishers, sports verticals, odds/score portals and mainstream media; manage IOs, floors, and delivery SLAs.
• Maintain a deal library with performance benchmarks and renewal cadences.
  
  

Measurement, Tracking & Martech

• Own tagging and attribution across GA4, postbacks/UTMs, server side tracking.
  
  

Creative Trafficking & QA

• Traffic and version creatives in Bannerflow; coordinate HTML5 production, dynamic feeds, and localisation.
• Run pre flight checks (specs, weights, clickTags), brand/claim compliance, and A/B variant libraries.
  
  

Optimization & Reporting

• Monitor and improve efficiency daily: pacing, win rates, supply mix, frequency capping, creative fatigue, viewability. 
• Build actionable dashboards and weekly readouts; deliver QBRs with clear insights and next steps.
  
  

KPIs (owned/primary)

• Cost per REG, Cost per FTD, eCPA, ROAS / Cost per NGR
• Unique Clicks, CTR, CVR, FTD rate
• Quality & safety: viewability (avg %), brand safety

Requirements:

• 3-5+ years in programmatic/media buying (iGaming or closely regulated verticals preferred).
• Hands-on DSP experience and direct-publisher deal making.
• Strong command of tagging, UTMs, and attribution concepts.
• Working knowledge of Bannerflow trafficking; familiarity with NetRefer/MyAffiliates is a plus.
• Analytical, detail-oriented, comfortable with spreadsheets/Looker/Tableau; SQL is a plus.
• Excellent English; German and/or Turkish beneficial.

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