Senior Marketing Executive

Overview
Manpower is seeking to recruit a Senior Marketing Executive to join our client's team.

Job Responsibilities:

• Manage social media campaigns, maintain our clients public profiles, create engaging content aligned with brand guidelines;
• Write creative copy for promotional, branding, and thought leadership initiatives;
• Collaborate with content writers, designers, SEO/PPC specialists, and business development teams;
• Maintain and update website content to ensure optimal user experience;
• Liaise with web developers for any technical fixes enhancements required;
• Create and manage email marketing campaigns, including subscriber database management;
• Monitor digital marketing and AI trends, analyse campaign performance, and provide monthly reporting with actionable insights;
• Support the team with branded documents, marketing collateral, merchandise, and materials for expos and events;
• Identify PR opportunities and liaise with publishers for article submissions (online and offline);
• Develop a strong understanding of our clients, services, industries, and competitors to help drive strategic marketing initiatives.

Requirements:

• Minimum 3 years experience in a similar marketing role;
• Degree or certification in Marketing or a related field;
• An outstanding level of both spoken and written English;
• Strong ability to create and adapt content for different platforms and audiences;
• Solid practical knowledge of social media channels, paid social media campaigns and social analytics;
• Proficiency in WordPress and SEO best practices, including content optimisation;
• Experience with email marketing platforms;
• Proficiency in online design tools (e.g., Canva); Adobe Creative Suite is an asset;
• Genuine interest in lead generation through our digital marketing platforms;
• Advanced understanding of GA4; ability to analyse data and generate reports;
• Proficiency in Microsoft office (word/ excel/ PPT);
• High attention to detail with the ability to multi-task and honour deadlines;
• The ability to work independently and take accountability for projects;
• Independent, accountable, and proactive with a hands-on approach.

Job Info:

• Type of Contract: Indefinite | Full Time
• Salary: Depending on experience
• Benefits: Hybrid working; Flexible hours; Longer weekends - on Fridays our clients office closes at 2pm!; Birthday leave; Family culture; Health insurance; Free parking; Opportunities to attend industry events; Regular team building & departmental events; Corporate Benefits - Discounts and Offers across the island; Free Mental Health Workshops & One-to-One Sessions; Study leave; Sponsorships; On-the-job training and mentoring from industry professionals.
• Work Setting: Hybrid
• Working Days: Monday to Friday
• Working Hours: 08:00 - 17:00 Monday to Thursday and Friday 08:00 - 14:00
• Candidate location: Must be already living in Malta

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