Overview
Manpower is seeking to recruit a Media Buying Specialist to join our client's team.
Responsibilities:
Develop and execute multi-channel paid media strategies (Display, Programmatic, Video, Native, Paid Social) to achieve growth targets.
Manage end-to-end programmatic campaigns across DSPs (e.g., QuantCast, PixelBright, Xandr, Pubmatic): setup, optimization, audience targeting, and brand safety.
Source and negotiate PMP/PG deals with premium publishers; oversee deal performance and renewals.
Handle tagging, tracking, and attribution (GA4, UTMs, postbacks, server-side tracking).
Traffic creatives via Bannerflow; manage localisation, testing, and QA.
Continuously optimize campaign performance (pacing, efficiency, viewability, creative rotation) and produce actionable reports and insights.
KPIs:
Cost per REG / FTD, eCPA, ROAS, CTR, CVR, FTD rate, viewability, brand safety.
Requirements:
3-5+ years in programmatic/media buying (iGaming or regulated sectors preferred).
Hands-on DSP experience and direct publisher deal-making.
Strong analytical skills; comfortable with Looker/Tableau/Excel (SQL a plus).
Familiar with tagging, attribution, and creative trafficking (Bannerflow).
Excellent English; fluent German (Turkish a plus).
#LI-JP2
