7UP rebrands with fresh look that is all about being uplifting

Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.

7up BrandStruck: Brand Strategy / Positioning Case Studies

7UP rebrands with fresh look that is all about being uplifting

7Up's first “major” brand overhaul in over seven years is punchy, but simple

New Get Up, Same 7UP: Will 7UP's first rebrand in seven years pay off? - Marketing Beat

5 refreshing drink rebrandings that are sure to catch your eye : DesignWanted

Best Global Rebrands and Logo Redesigns of Major Brands

RelicPaper 1948 7Up: Fresh Up Family Drink You Like It It Likes You, 7Up Print Ad: Posters & Prints

7Up's first “major” brand overhaul in over seven years is punchy, but simple

7UP Zero Sugar Lemon Lime Soda, 7.5 fl oz cans, 6 pack

7Up new brand identity

5 refreshing drink rebrandings that are sure to catch your eye : DesignWanted