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Research by Ampere indicates that revenues from streaming services, including those generated from advertising within hybrid subscription models, is

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U.S. Streaming Revenue Will Surpass Total Pay TV Coin in Q3, Research Company Predicts

Streaming Revenue Will Overtake Pay TV in 2024, Research Firm Predicts

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Ampere: U.S. Streaming Revenue to Top Pay-TV in 2024 - Media Play News