BMW unveils flat logo in first rebrand for two decades

Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, flat design and transparent backdrop.

BMW reconstructed: Dim Newman on his improvement proposal and the flat design trend that conquers all

BMW unveils 'flat logo' in first rebrand for two decades - Garage Wire

BMW reconstructed: Dim Newman on his improvement proposal and the flat design trend that conquers all

Case Study: BMW New Logo Rebranding

BMW reconstructed: Dim Newman on his improvement proposal and the flat design trend that conquers all

After rebranding with three-dimensional, chrome-effect logos in the 80s and 90s, a host of car ma…

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BMW unveils 'flat logo' in first rebrand for two decades - Garage Wire

BMW reconstructed: Dim Newman on his improvement proposal and the flat design trend that conquers all

BMW redesigns its iconic logo