How HBO Max launched personalized reengagement campaigns

By implementing mParticle, HBO Max's marketing team was able to create audiences without engineering support and connect them to multiple channels to power cross-channel personalization.

Customer Engagement Case Studies

mParticle

Marketing a Mobile App: 13 Advanced Tactics You Need to Know - Kinsta®

How HBO Max launched personalized reengagement campaigns

Email Marketing Automation and Its Significance

Amplify.ai

See Max's first campaign since HBO Max rebrand

New Subscribers - FasterCapital

HBO Max To Relaunch as 'Max' and Integrate Discovery Content

How Data Supports Growth at Each Phase for SVoD Services, by Jeremy Harvey, Wicket Labs

Blog - Email Marketing Rules