Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

The Big Problem With the Giant Stanley Cup

The Stanley Cup phenomenon continues for Valentine's Day

Were you a part of the mad dash to get a Valentine's Day-themed Stanley cup? Or do you have no idea what we're talking about? You're…

Stanley cup mayhem: Inside the sippy cup craze that has gripped America

Foldable Table, Inflatable Kayak & Reusable Zip Ties

How did Stanley cups go viral? The obsession that can't be quenched

What's causing the mania behind the Stanley cup craze? - Los Angeles Times

Why do kids want what other kids have? It's social comparison and now

Bryan Hull on LinkedIn: What is so special about Stanley cups? The psychology behind the year's…

Stanley cup lawsuits: Customers sue over lead in tumblers

Why is Everyone So Obsessed With Stanley Cups?

The Psychology Behind Why People Are Obsessed With Getting The New Stanley Cup

5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet