Google is rolling out a Try Now button to test instant apps on the Play Store - news

The new app model does not require an installation process for an app or parts of it to work and has multiple potential uses.

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Google is rolling out a Try Now button to test instant apps on the Play Store - news, abrir play store app

The Play Store gets a “try now” button for games, no install required

Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play

Google play gets stuck in a blank page saying 'try again' upon opening app - Google Play Community

Google readying Instant App demos for paid, unreleased games - 9to5Google

android - Google Play Store Internal Test cannot start roll out - Stack Overflow