Robert Cialdini Tips On Influencing - Active Management
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Whether a personal trainer looking to influence clients to train more often, a sales person hoping to influence a prospect to become a member or a manager influencing their team to follow their direction, the ability to persuade people is critical.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to
Influence: Science and Practice / Edition 5|Paperback
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Robert CIALDINI, Arizona State University, AZ, ASU, Department of Psychology