Hello Kitty at 40: The cat that conquered the world

As the feline turns 40 she’s more powerful than ever. But how did she become a brand worth $7bn? Michael Fitzpatrick reports.

9 Lives And Counting: Hello Kitty Turns 40

Hello Kitty at 40: The cat that conquered the world - BBC Culture

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Hello Kitty at 40: The cat that conquered the world

Hello Kitty, Hello 40: A 40th Anniversary Tribute: Kawasaki, Elizabeth: 9781421571416: : Books

Hello Kitty at 40: The cat that conquered the world

Hello Kitty at 40: The cat that conquered the world - BBC Culture

Hello Kitty designer defends her as cute cat turns 40