Surprise! Gen Z embraces designer 'mystery boxes

Luxury brands are using packages of selected clothes and accessories to shift unsold stock. But can this put a lid on overproduction?

Should you buy a mystery beauty box without knowing what's in it?

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The Art of Guerrilla Marketing: Creating Unforgettable and Buzzworthy Campaigns, by Charles Lange

$1000 MYSTERY BOX (DESIGNER CLOTHING) (DID I GET SCAMMED AGAIN?!)

Surprise! Gen Z embraces designer 'mystery boxes

Surprise! Gen Z embraces designer 'mystery boxes

Frenemies Inc. - Business isn't personal. Until it is. by Frenemies Media Inc — Kickstarter

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The art of marketing blind boxes with eyes wide open - Chinadaily.com.cn

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