Influence, By: Robert Cialdini - Sterling Terrell

I picked up Influence because Scott Adams recommended it in his book Win Bigly. With compelling examples, Cialdini outlines six basic persuasion techniques.

Reciprocity And The Power Of Giving - Sterling Terrell

PDF) An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context

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The Rejection Then Retreat Persuasion Technique - Sterling Terrell

Shefali Tsabary, Tom Bilyeu - Pitfalls of Parenting and How to Avoid them, Impact Theory

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