Basics products are now best-sellers in 22 of 's 51 categories

With terabytes of sales and consumer interest data in its back pocket, ($NASDAQ:AMZN) launched Basics in 2009. It has since become the best-selling private label brand on .

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One 16-ounce bottle of Witch Hazel USP Astringent 86% Witch Hazel For relief of minor irritation from insect bites or minor cuts and scrapes

Basics Witch Hazel USP Astringent, Unscented, 16 Fluid Ounces (Previously Solimo)

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